Setting up meetings during a big event like a conference or trade show is the most effective way to drive ROI and influence closed business. Here's how to do it.Read More
And why using the same toolkit for both just doesn’t make sense.
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.Read More
And start empowering your existing team with better tools.
Instead of putting Band-Aids over holes in event logistics and management with another team member, having the right technology tools in place can actually fill these gaps all together.Read More
CES proved again in 2018 why it's the world's leading technology exhibition. Neither record-setting Las Vegas rideshares nor blackouts at the Las Vegas Convention Center were enough to keep event crews from dazzling press and attendees. A world unto itself, with nearly 4,000 exhibitors. How did the best stand out?Read More
Insights from the Head of Developer Marketing at Heroku
Marketing to developers requires a bit of extra savvy. Throw out the standard trade show playbook and learn form Heroku, one of the leading champions of developer marketing.Read More
Event planning is complicated enough. Pick the right tools for the job.
Don't waste your time with generic project management software. Here's the list of key differences between event planning and project management that you need to know.Read More
Get "10x" results by empowering yourself with a superhero mindset.
Name one person in your company who has responsibility for a huge budget, oversees thousands of details that span almost every department, and drives the vision for the way thousands of potential customers might experience your company for the first time.Read More
Stop Settling for “Getting Your Name Out There”
If we had a dollar for every time we heard a marketer or company leader say, “Events are just something we do to get our name out there,” we wouldn’t have to…Read More
Our rundown of the best tools for managing events, teams, travel & more!
You have a lot on your plate when planning an event, especially when it comes to coordinating people and resources. Whether you’re planning a wedding or exhibiting at a trade show, your team needs to click like clockwork to make sure everything comes together perfectly on location. The best event organizers make use of tools, and not every tool is right for the job.Read More
So many industry events, such little time.
Humans are hard-wired to form deeper, more meaningful connections in-person, yet we're living in a hyper-connected world. Maybe that's why there's more professional events to choose from than ever before.Read More
And why measurement is so important.
On paper, the term “return on investment” sounds extremely simple. After all, we all learned how to do ratio back in grade school—what could be so difficult about applying that same concept to cost versus return?Read More
Here's some awesome tips to boost ROI at your next event.
Knowing where to look and with the right skills, you can find and active your event community on Facebook, Twitter, LinkedIn and other social networks. Here's how.Read More
Try these 5 awesome ways to boost your ROE - return on events.
Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. They are hyper competitive arenas for attention. Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today.Read More