An "Upcoming Event" is any event scheduled to start in the future. That includes tomorrow, next week or next year. If an event doesn't have a start or end date, then it's considered "Upcoming" by default.
Per user pricing works great for most business software, but events are different. The problem with per user pricing for events is that it limits collaboration to only a few "power" users.
In reality, event teams collaborate every day with lots of different types of users, from marketers, designers, sales reps to execs within their company. Externally, event teams collaborate with vendors, venues and partners. Events are social! EventGeek supports all of these relationships.