Conference engagement tactics that go “beyond the booth” & win over more prospects
With more companies exhibiting at conferences than ever and increasing digital distractions, marketers face major challenges ahead in cutting through the clutter.
How to create an effective event marketing strategy in 2020
Discover the five main components of an effective event marketing strategy designed to drive meaningful and measurable results that will impact your bottom line.
Conference booth activation strategies to increase event marketing ROI
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
How to evaluate conferences as a potential sponsor
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.