Stop hiring event coordinators!
Instead of putting Band-Aids over holes in event logistics and management with another team member, having the right technology tools in place can actually fill these gaps all together.
Field marketing vs. Corporate events... what's the difference?
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
The hardest part of tracking event ROI? Data capture.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
Why your company needs an event project management tool
While generic project management work wonders for digital marketers, content marketers, and even graphic designers, events are a whole different ballgame entirely.
Event software showdown: Registration vs. Project management
There's a lot more to event management than just registration. From venue selection to team collaboration to data capture and more, running successful event marketing campaigns is a multi-layered team sport. Don't let registration tunnel vision let you down.