Trade shows are the building blocks of the live events industry. Field marketers run trade show exhibitors to meet face-to-face with customers. From networking with customers to discovering new products, trade shows are the leading channel for meeting customers in-person.
Picking the "right" professional networking events
Humans are hard-wired to form deeper, more meaningful connections in-person, yet we're living in a hyper-connected world. Maybe that's why there are more professional events to choose from than ever before.