While you're at it, did you know that EventGeek makes an platform designed just for managing events? EventGeek is utilized by teams at Google, Salesforce and other leading companies to streamline event planning and drive higher event ROI.
Rather than settling for "getting your name out there," event ROI is measurable with some planning ahead and follow-through.
There's a lot more to event management than just registration.
On paper, the term “return on investment” sounds simple. What could be so difficult about applying that same concept to cost versus return for events?