Conference booth activation strategies to increase event marketing ROI
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
Field marketing vs. Corporate events... what's the difference?
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
Stop hiring event coordinators!
Instead of putting Band-Aids over holes in event logistics and management with another team member, having the right technology tools in place can actually fill these gaps all together.
Picking the "right" professional networking events
Humans are hard-wired to form deeper, more meaningful connections in-person, yet we're living in a hyper-connected world. Maybe that's why there are more professional events to choose from than ever before.