The "Right" Way to use Social Media for Event Marketing

The "Right" Way to use Social Media for Event Marketing

Tips to activate your community with authentic engagement.

Social media can accelerate authentic communication between attendees and speakers at events. Each event community has its own contributors and influencers. Knowing where to look and with the right skills, you can find and active your event community on Facebook, Twitter, LinkedIn and other social networks. Here's how.

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How to Create a Sponsorship Proposal - Lessons from SXSW

How to Create a Sponsorship Proposal - Lessons from SXSW

The SXSW Sponsor pitch deck should inspire event organizers everywhere.

Focused, organized, good-looking, and with a killer proposition, it's pretty beautiful sponsorship deck that should inspire marketers to do better. No wonder the festival draws 5,000 official brand showcases, plus nine Super Sponsors who will pay paying over $1 million each. How do they do it? Let's crack open this sponsorship proposal, and see what we can learn.

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Project Management Tools for Event Planning

Project Management Tools for Event Planning

Best bets for managing events, teams, travel, and logistics.

You have a lot on your plate when planning an event, especially when it comes to coordinating people and resources. Whether you’re planning a wedding or exhibiting at a trade show, your team needs to click like clockwork to make sure everything comes together perfectly on location. The best event organizers make use of tools, and not every tool is right for the job.

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5 Ways to Get Better Event Marketing ROI

5 Ways to Get Better Event Marketing ROI

Try these 5 proven ways to boost your return on events.

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. They are hyper competitive arenas for attention. Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today.

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