Event Marketers are waking up to the fact that they need better tracking to get credit for their work. We’ve found the 5 most common reasons why you’re not getting the credit you deserve...Read More
Insights from the Head of Developer Marketing at Heroku
Marketing to developers requires a bit of extra savvy. Throw out the standard events playbook and learn form Heroku, one of the leading champions of developer marketing.Read More
Get "10x" results by empowering yourself with a superhero mindset.
Name one person in your company who has responsibility for a huge budget, oversees thousands of details that span almost every department, and drives the vision for the way thousands of potential customers might experience your company for the first time.Read More
Stop Settling for “Getting Your Name Out There”
If we had a dollar for every time we heard a marketer or company leader say, “Events are just something we do to get our name out there,” we wouldn’t have to…Read More
Best bets for managing events, teams, travel, and logistics.
You have a lot on your plate when planning an event, especially when it comes to coordinating people and resources. Whether you’re planning a wedding or exhibiting at a trade show, your team needs to click like clockwork to make sure everything comes together perfectly on location. The best event organizers make use of tools, and not every tool is right for the job.Read More
So many b2b events, such little time.
Humans are hard-wired to form deeper, more meaningful connections in-person, yet we're living in a hyper-connected world. Maybe that's why there's more b2b events to choose from than ever before.Read More
And why measurement is so important.
On paper, the term “return on investment” sounds extremely simple. After all, we all learned how to do ratio back in grade school—what could be so difficult about applying that same concept to cost versus return?Read More
Tips to activate your community with authentic engagement.
Social media can accelerate authentic communication between attendees and speakers at events. Each event community has its own contributors and influencers. Knowing where to look and with the right skills, you can find and active your event community on Facebook, Twitter, LinkedIn and other social networks. Here's how.Read More
The SXSW Sponsor pitch deck should inspire event organizers everywhere.
Focused, organized, good-looking, and with a killer proposition, it's pretty beautiful sponsorship deck that should inspire marketers to do better. No wonder the festival draws 5,000 official brand showcases, plus nine Super Sponsors who will pay paying over $1 million each. How do they do it? Let's crack open this sponsorship proposal, and see what we can learn.Read More
Try these 5 proven ways to boost your return on events.
Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. They are hyper competitive arenas for attention. Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today.Read More