Conference engagement tactics that go “beyond the booth” & win over more prospects
With more companies exhibiting at conferences than ever and increasing digital distractions, marketers face major challenges ahead in cutting through the clutter.
How to create an effective event marketing strategy in 2020
Discover the five main components of an effective event marketing strategy designed to drive meaningful and measurable results that will impact your bottom line.
Conference booth activation strategies to increase event marketing ROI
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
Why your company needs an event project management tool
While generic project management work wonders for digital marketers, content marketers, and even graphic designers, events are a whole different ballgame entirely.
Event software showdown: Registration vs. Project management
There's a lot more to event management than just registration. From venue selection to team collaboration to data capture and more, running successful event marketing campaigns is a multi-layered team sport. Don't let registration tunnel vision let you down.
The hardest part of tracking event ROI? Data capture.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
Field marketing vs. Corporate events... what's the difference?
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
Stop hiring event coordinators!
Instead of putting Band-Aids over holes in event logistics and management with another team member, having the right technology tools in place can actually fill these gaps all together.
How to evaluate conferences as a potential sponsor
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
Picking the "right" professional networking events
Humans are hard-wired to form deeper, more meaningful connections in-person, yet we're living in a hyper-connected world. Maybe that's why there are more professional events to choose from than ever before.