Conference booth activation strategies to increase event marketing ROI
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
Event software showdown: Registration vs. Project management
There's a lot more to event management than just registration. From venue selection to team collaboration to data capture and more, running successful event marketing campaigns is a multi-layered team sport. Don't let registration tunnel vision let you down.